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water thermometer
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,261.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.30–£18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 116K searches
Avg price
Bad£6.47avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf