59
toddler toilet seat
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good£644K£644K/yr · 909K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.79avg listing price — sweet spot $15–$100
Price range
Good£5.53–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,620.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch