48
toddler sleeping bag 2-3 years
Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Review moat
Great348.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.69avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great£7.85–£38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 160K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch