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teddy hammock
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£219K£219K/yr · 449K searches
Price range
Okay£4.20–£21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Review moat
Bad6,023.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand