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swim nappies size 5-6
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+125.9%90-day search growth — must beat 0% to launch
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good840.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.43–£30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£152K£152K/yr · 169K searches
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Signals Trending