44
snot sucker
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.02avg listing price — sweet spot $15–$100
Market size
Good£357K£357K/yr · 222K searches
Price range
Good£5.40–£26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,695.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-47.5%90-day search growth — must beat 0% to launch