45
red hair bow
Skip itPrices mostly outside the sweet spot ($2.14–$5.83) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great351.26avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£51K£51K/yr · 196K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.58avg listing price — sweet spot $15–$100
Price range
Bad£2.14–£5.83cheapest to priciest tracked listing — scored on the share inside $15–$100