54
push along toys for 1 year olds
Worth a lookShows a sweet-spot price point ($20.26 avg), but a small market ($41K/yr) keeps it on the watch list.
Avg price
Great£20.26avg listing price — sweet spot $15–$100
Price range
Great£7.63–£57.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,214.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 76K searches
Signals No Dominant Brand