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pram gloves
Skip itSoft demand (-83.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good922.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.84–£26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 191K searches
Growth
Bad-83.0%90-day search growth — must beat 0% to launch