69
pram fan
Launch itA $1.1M/yr market growing >1,000% this quarter with returns at 0.8% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 743K searches
Avg price
Good£14.69avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£6.56–£23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,657.2avg incumbent reviews — the moat a new listing must climb