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pram bag
Worth a lookShows beatable incumbent ratings (4.3★), but a small market ($117K/yr) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good£13.77avg listing price — sweet spot $15–$100
Review moat
Good994.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Price range
Good£7.29–£23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£117K£117K/yr · 326K searches