69
plant pot feet
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+112.7%90-day search growth — must beat 0% to launch
Review moat
Great361.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£181K£181K/yr · 359K searches
Price range
Okay£3.23–£19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.83avg listing price — sweet spot $15–$100