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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 24Conversion 66Competition 5Returns 100Price range 55Avg price 82Brand share 0Review moat 73Quality gap 83

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.65

avg listing price — sweet spot $15–$100

Review moat

Good585.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.19–£27.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 58K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms