50
newborn dummies
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.51–$12.91) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Market size
Good£753K£753K/yr · 1.9M searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,016.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£0.51–£12.91cheapest to priciest tracked listing — scored on the share inside $15–$100