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nasal rinse salt sachets
Skip itPrices mostly outside the sweet spot ($4.34–$14.76) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£223K£223K/yr · 120K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Review moat
Bad6,820.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.34–£14.76cheapest to priciest tracked listing — scored on the share inside $15–$100