50
nappy pants size 6
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.03avg listing price — sweet spot $15–$100
Price range
Good£5.18–£36.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 53K searches
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,454.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand