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nappy bags
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 832K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£0.58–£30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,018.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.16avg listing price — sweet spot $15–$100