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mosquito net
Worth a lookShows demand growing +135.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.9%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.02avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.55–£26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,659.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£216K£216K/yr · 416K searches