54
fridge lock
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.56–$13.35) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Review moat
Good1,228.52avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£123K£123K/yr · 224K searches
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£13.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand