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face cloth
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£468K£468K/yr · 726K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Price range
Okay£1.55–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,615.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.67avg listing price — sweet spot $15–$100