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Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Market size
Great£1.4M£1.4M/yr · 2.9M searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,586.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.52–£23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand