50
dribble bibs
Worth a lookShows low returns (0.8%), but soft demand (-27.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,696.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 150K searches
Price range
Bad£5.45–£16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand