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door locks for children
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($45K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,208.57avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£17.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£45K£45K/yr · 87K searches