45
door lock without drilling
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,407.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£16.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 197K searches
Signals No Dominant Brand