36
door bouncer
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£30.18avg listing price — sweet spot $15–$100
Price range
Incredible£19.97–£54.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,465.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay£114K£114K/yr · 111K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Out of Stock