50
disposable face towel
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($4.93–$14.39) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£371K£371K/yr · 440K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,653avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Price range
Bad£4.93–£14.39cheapest to priciest tracked listing — scored on the share inside $15–$100