51
desk bin
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.81–$16.09) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Good1,120.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 170K searches
Price range
Bad£2.81–£16.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand