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cupboard locks for children
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great£858K£858K/yr · 1.0M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.29avg listing price — sweet spot $15–$100
Review moat
Okay3,958.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.23–£16.53cheapest to priciest tracked listing — scored on the share inside $15–$100