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colostrum
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great296.94avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£214K£214K/yr · 271K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Price range
Okay£3.80–£18.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf