42
chew buddy
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great454.84avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.27–£19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 81K searches
Brand share
Bad99%top-5 brand share — brand-locked demand