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changing bag
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible£25.20avg listing price — sweet spot $15–$100
Price range
Incredible£18.56–£30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£403K£403K/yr · 1.8M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,813.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale