buggy board
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£46.55avg listing price — sweet spot $15–$100
Review moat
Great327.55avg incumbent reviews — the moat a new listing must climb
Price range
Great£12.93–£113.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£414K£414K/yr · 388K searches
Returns
Okay3.1%return rate — above 6% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.0%90-day search growth — must beat 0% to launch