62
breastfeeding cover
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good631.03avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.55–£40.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Market size
Okay£144K£144K/yr · 288K searches
Signals Out of Stock