45
bed wetting sheets
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.44avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£7.13–£23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,093.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad£95K£95K/yr · 121K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch