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bed guard
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Price range
Great£13.48–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.19avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£648K£648K/yr · 1.1M searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,273.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand