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baby toiletries
Skip itPrices mostly outside the sweet spot ($0.96–$15.24) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,541.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad£94K£94K/yr · 327K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£0.96–£15.24cheapest to priciest tracked listing — scored on the share inside $15–$100