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baby nail file
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£536K£536K/yr · 422K searches
Price range
Okay£5.54–£22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Review moat
Bad5,382.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf