45
baby monitor holder
Skip itSoft demand (-3.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Good561.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.36avg listing price — sweet spot $15–$100
Price range
Good£4.79–£29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£122K£122K/yr · 152K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch