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baby mirror
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£4.97–£25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,356.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 93K searches