36
baby milestone blanket
Skip itPrices mostly outside the sweet spot ($7.56–$15.12) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good708avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 59K searches
Price range
Bad£7.56–£15.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock