58
baby hamper
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Good£14.73avg listing price — sweet spot $15–$100
Price range
Good£3.18–£36.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,097.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay£201K£201K/yr · 681K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand