48
baby girl toys 0-6 months
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good£3.27–£46.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.44avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,768.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 73K searches
Signals No Dominant Brand