56
baby changing unit
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£78.19avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,060.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay£249K£249K/yr · 514K searches
Price range
Okay£25.73–£203.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale