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adult nappy bags
Skip itPrices mostly outside the sweet spot ($1.32–$10.18) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,614.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 58K searches
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Price range
Bad£1.32–£10.18cheapest to priciest tracked listing — scored on the share inside $15–$100