39
360 car seat
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Review moat
Great395.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good£105.94avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay£258K£258K/yr · 188K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad£65.66–£207.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale