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0.5 tog sleeping bag 18-36 months
Worth a lookShows demand growing +729.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+729.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Good558.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Price range
Good£7.27–£23.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 159K searches