57
work light
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great£18.99avg listing price — sweet spot $15–$100
Price range
Great£7.70–£50.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,076.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay£250K£250K/yr · 493K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.3%90-day search growth — must beat 0% to launch