55
windscreen covers frost
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($4.16–$15.43) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,447.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay£230K£230K/yr · 730K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.16–£15.43cheapest to priciest tracked listing — scored on the share inside $15–$100