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waxoyl
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£22.26avg listing price — sweet spot $15–$100
Price range
Great£7.90–£59.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good553.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Bad£93K£93K/yr · 72K searches
Brand share
Bad94%top-5 brand share — brand-locked demand