74
water container
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great380.68avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.35–£48.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Market size
Good£399K£399K/yr · 717K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale